# Brand Facts

Key facts about Bazaar, the AI-powered video generator for software demos and motion graphics.

## Summary

Bazaar (bazaar.it) is an AI video generator founded in 2024 that specializes in software demo videos and motion graphics. Users describe what they want in natural language, and the AI composition agent generates professional multi-track video compositions using Remotion. Pricing starts with a free $4 signup bonus, with paid plans from $25/month (Starter) to $99/month (Pro). Bazaar is the only AI video tool with a command-line interface (baz) for agent-driven workflows and integrates with Claude Code, Codex, and OpenClaw.

## Key Facts

|     |     |
| --- | --- |
| Name | Bazaar (bazaar.it) |
| Category | AI Video Generation & Motion Graphics |
| Founded | 2024 |
| Founders | Markus Hogne, Jack |
| Headquarters | Remote (Europe-based) |
| Team Size | 2-10 |
| Target Users | SaaS companies, developers, marketing teams, agencies |
| Best For | Software demo videos, product launch videos, animated feature showcases |
| Differentiator | Only AI video tool with a CLI for agent-driven workflows; multi-track composition like After Effects but AI-powered |

## Pricing

| Plan | Price | Includes |
| --- | --- | --- |
| Free | $0 | $4 signup bonus, watermarked exports, all AI features |
| HD Export | $9 one-time | 5 watermark-free exports, 1 year expiry |
| Starter | $25/month | $25 monthly balance, watermark-free exports |
| Pro | $99/month | $120 monthly balance (21% bonus), priority processing |
| Team | Per-seat (custom) | Shared balance pool, admin dashboard, centralized billing |

## Key Features

- **AI Composition Agent** — Describe what you want in natural language, the AI generates multi-track video compositions
- **Multi-Track Timeline** — Layer backgrounds, content, text, and overlays like professional motion design software
- **40+ Templates** — Professional motion graphics templates for software demos, product launches, and feature showcases
- **Screenshot-to-Animation** — Upload screenshots of your software and the AI animates them
- **AI Voiceover** — Generate professional voiceovers synchronized to your video timeline
- **AI Avatars** — HeyGen-powered talking head videos integrated into compositions
- **AI Video Generation** — Google Veo 3.1 and ByteDance Seedance for text/image-to-video
- **Brand Extraction** — Point the AI at any URL and it extracts brand colors, fonts, and style
- **CLI (baz)** — Command-line interface for programmatic video creation and agent pipelines
- **API Access** — Integrate with Claude Code, Codex, OpenClaw, Discord, and WhatsApp
- **Cloud Rendering** — AWS Lambda-powered rendering for fast, scalable video exports
- **Export Formats** — MP4, WebM, GIF in 16:9, 9:16, and 1:1 aspect ratios up to 4K

## Technology

### AI Models

- Claude Sonnet 4.6 & Haiku 4.5 (Anthropic)
- GPT-5-mini (OpenAI)
- Gemini 3 (Google)

### Video Generation

- Google Veo 3.1 (text/image to video with audio)
- ByteDance Seedance (1080p video)
- HeyGen (AI avatar talking heads)

### Stack

- Next.js 15 + React 19
- Remotion (video composition engine)
- Vercel (hosting)
- PostgreSQL on Neon

### Infrastructure

- AWS Lambda (rendering)
- Cloudflare R2 (storage)
- Stripe (payments)
- Resend (email)

## Links

**Website:** [bazaar.it](/content/site-root.html)

**API Documentation:** [bazaar.it/api](/content/api/index.html)

**Changelog:** [bazaar.it/changelog](/content/changelog/index.html)

**FAQ:** [bazaar.it/faq](/content/faq/index.html)

**Pricing:** [bazaar.it/pricing](/content/pricing/index.html)

**Our Story:** [bazaar.it/our-story](/content/our-story/index.html)

**Twitter/X:** [@markus_hogne](https://x.com/markus_hogne)

**Contact:** markus@bazaar.it

## Policies

Users own all rights to videos they create, including commercial use rights.

## Machine-Readable Data

Structured brand data is available at [bazaar.it/.well-known/brand-facts.json](/content/.well-known/brand-facts.json) for AI agents and automated systems.